A platform for publishers who want to manage their first-party data and increase their revenue
DeFractal utilizes a 360° view of your users, networks (open market), and advertisers to increase your revenue and save time for your team
DeFractal DMP has a plug and play solution for the automatic classification of users into standard audiences according to the IAB audience taxonomy, as well as the transmission of the same through publisher provided signals (the only signals that will propagate in the bidstream to buyers) to Google Ad Manager and seller defined audience in header bidding instances. All this is done with the aim of achieving higher CPMs and increasing revenue from programmatic networks (open market).
The platform enables the creation of custom audiences based on user behavior on publisher’s websites by using hundreds of data points and the ability to create lookalike audiences. In addition, the platform allows for the collection of data and segmentation of users based on zero-party data that can be collected through surveys, quizzes, registration, etc. Custom audiences, as well as standard ones, enrich the media offering and can be activated for personalization or to increase monetization, and for creating targeted campaigns for your advertisers.
With DeFractal, we got all the functionalities we had with other platforms and a series of modules that contribute to monetization, as well as making our operators' jobs easier. And all this for an acceptable price and top-notch service.
Increase in programmatic earnings up to 0%
Increased CTR on direct campaigns up to 0%
Increased number of pageviews up to 0%
DeFractal also has additional functionalities that can boost your earnings from the open market, such as Ad Refresh. Within the DeFractal solution, you get Ad Refresh that operates according to your settings. For Ad Refresh rules, you can combine user behavior (e.g., session duration, idle time, scroll, viewability) and ad types (e.g., by line item type, ad unit, advertiser, etc.).
The monetization dashboard reveals opportunities for additional earnings from programmatic buying, and there is the possibility of setting alerts for important changes.
DeFractal comes with an entire team of AI assistants that help various departments use DeFractal for maximum revenue optimization.
The AI audience creator constantly suggests the creation of new audiences from the publisher's data and from the data and results of already active advertisers. With one click, you can create dozens of high-quality audiences to improve monetization.
The AI seller assists the sales department in finding opportunities in the market and in discovering how to approach clients and make an upsell.
The AI strategist helps in creating complex strategy proposals for clients as well as in generating ideas for creating surveys to collect additional user data.
The platform places a significant emphasis on features that support extended reach for retail media.
DeFractal has advanced statistical models that transfer audiences between domains without the use of third-party cookies. This enables the execution of classic remarketing campaigns or the creation of extended reach for retail media.
Additionally, DeFractal possesses data clean room functionalities that allow for secure and anonymous data synchronization, and ultimately, the creation of segments based on user data collected through various channels, including behavior in physical stores.
Within the WMG group, we have realized that the DeFractal DMP provides us with the capability to meet all our needs related to the creation and monetization of 1st party data using just one tool. Additionally, this platform has enabled us to fully utilize and combine user data across our media platforms on various domains. The DeFractal DMP plays a crucial role in enhancing our strategies for retail media, optimizing user interaction, and increasing the efficiency of our marketing initiatives.
DeFractal places a strong emphasis on data security, ensuring that all user information is handled with the utmost care and in compliance with prevailing data protection regulations.
With advanced encryption techniques and secure data handling protocols, DeFractal provides a trustworthy environment for managing and utilizing data assets while respecting user privacy and ensuring compliance with legal standards such as GDPR.